5k for kappie
5K for Kappie is a charity event hosted by Kappa Kappa Gamma at the University of Georgia. Since its inaugural race in 2022, the event has raised over $240,000 in support of Cure Childhood Cancer, a non-profit organization whose mission is dedicated to conquering childhood cancer through funding targeted research while supporting patients and their families.
Our Story
Organizing the second anual 5K for Kappie was not only a professional achievement but also a deeply personal one. Held in honor of a dear friend, this race benefitted Cure Childhood Cancer, a non-profit organization whose mission is dedicated to conquering childhood cancer through funding targeted research while supporting patients and their families devastated by a childhood cancer diagnosis. I led fundraising initiatives, participant recruitment, marketing efforts, and event logistics. Under my leadership I achieved the following:
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Increased fundraising revenue from $65,000 to $96,000, a 48% increase from the previous year.
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Boosted participant sign-ups from 800 to 1,200, a 50% increase in turnout.
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Expanded event visibility by 35% through strategic social media marketing.
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Partnered with local businesses to increase community awareness and host percentage-based fundraising events, further driving donations and engagement.
